Glasses made in Sabae City, Fukui Prefecture, have become widely known as the "Sabae Brand" in the last few years. Among them, Makoto Glasses (Sabae City, Fukui Prefecture) uses "the best materials", combines the manual work of craftsmen and the goodness of machines, and continues to make glasses "Ayumu" that pursues the comfort of the user thoroughly. ing.
"Cheap glasses began to flood the market, and I felt a sense of crisis about the decline of Made in Japan. I want to make really good glasses that can be used for a long time." Was launched.
President Masunaga inherits the blood of Gozaemon Masunaga, the founder who brought eyeglasses to Fukui Prefecture. He emphasizes, "Before fashion, if you don't have good vision correction equipment, you can't really say good glasses for those who use them." Based on that belief, he has been particular about materials and processing.
For example, "Ayumu" uses celluloid, which has been used for a long time, instead of acetate, which is often used in plastic glasses in recent years. While it is difficult to process, it has little deformation and is not easily distorted even after many years of use. Titanium is used for the skeleton to achieve lightness, rust resistance, and durability.
Also, when it comes to "craftsmanship," it seems that it is better to do everything manually, but "it is important to adjust the overall balance of the glasses. Manual work alone will cause blurring." (Yumiko Masunaga vice president). The company combines machining and manual work depending on the process. In both materials and processing, we have created one pair of glasses by incorporating the goodness that has been around for a long time and the goodness of new things.
In addition, the company's unique service, which handles everything from product planning to processing and finishing in-house, is "nose filling". When adjusting the nose pad of plastic glasses, it is common to attach a nose pad sticker or replace it with a ready-made nose pad. However, it is difficult to completely match the shape of an individual.
Therefore, the company takes the frame to the factory once and processes it to remake the nose pad from scratch according to the user. "It takes 10 times more effort than usual, but I will do it as many times as I want until I can hang it in the correct position," said President Masunaga. It is said that the delicate curves created by the craftsmen determine the comfort of wearing.
It has been 20 years since I continued to walk. President Masunaga sees that the number of people who are looking for something that can be expensive has increased compared to when it first started, and that the eyeglass market seems to have rebounded. However, there is a problem that "although the" Sabae "brand is well known, the awareness of its manufacturing and commitment is still low." Therefore, we are actively strengthening information dissemination such as holding SNS and events. "I want to interact directly with end users and increase the number of fans," said Yumiko Masunaga.
Rika Yajima, the representative of Kazuru Co., Ltd., and Erika Mori, the manager of aeru meguro, a directly managed store in Tokyo, will participate as guides, and the event will be held online by connecting to the Makoto Glasses Factory. I would like you to take a new look at how the craftsmen, who are not normally open to the public, are working on AYUMI. Also, in the second half, I would like to set aside time to talk with participants about "Ayumu" AYUMI. In addition, we will send you a recording of the event of the day at a later date, so please apply even if you have a plan for the day.
Opportunity to pick up [Tokyo] -We will exhibit only "Ayumu" -We rented this space specially to avoid the crowd.Date: October 27, 2020 (Tuesday) 28, 2020 (Wednesday) 12: 00-18: 00 (reservation required) Location: 3-10-50 Kamiosaki, Shinagawa-ku, Tokyo 141-0021 Seed Hanafusayama S + 105 TEL03 -6721-9624 Click here to apply for participation
COMMENT
Before the interview, I tried the "Ayumu" frame. Since I have a low nose, I used to fall off the cell frame, but I was very surprised that it fits snugly without adjustment. If you make further adjustments from here, how easy it will be to wear glasses ... In the online factory tour, they will demonstrate the process of "nose filling"!