A task of working and business in which corona evil is highlighted.As everyone becomes a party, there will be many business people who face their own mindset.
One of them is Kotaka Inoue, who served as an executive officer at the largest glasses brand JINS in Japan.He is a person who has worked on new businesses such as JINS MEME, a glasses -type wearable device that can measure concentration, and a member -based solo working space "Think Lab".
Mr. Inoue often speaks on conferences that support startups, such as "ICC (Industry Co-Creation)", "G1 Summit", "Ministry of Economy, Trade and Industry" and "ONEJAPAN", and new business development support projects for large companies.From October, a new challenge has begun with a digital creative studio SUN ASTERISK, which leads to new business and DX to success.
Why did you want to challenge your new career and make your own position greatly changed?Also, what are the needs of the business tools needed now?We heard a wide variety of stories while actually touching "Lenovo ThinkPad X1 Titanium", the latest business notebook PC that complies with the Intel® Evo ™ VPRO® platform.
井上 ⼀鷹（いのうえ・かずたか）氏／ 慶應義塾大学理工学部卒業後、戦略コンサルティングファームのアーサー・D・リトルに入社。大手製造業を中心とした事業戦略、技術経営戦略、人事組織戦略の立案に従事する。2012年、JINSに入社。商品企画、R&D室JINS MEME事業部マネジャー、Think Lab取締役を経て、JINS経営企画部門 執行役員を務める。JINS退社後、Sun Asteriskに入社。著作に『集中力』（日本能率協会マネジメントセンター）、『深い集中を取り戻せ』（ダイヤモンド社）がある。
Mr. Inoue's career began with a strategic consulting firm with a strength in the manufacturing industry.While he was involved in the concept phase in formulating a new business strategy, it was the importance of the execution phase.
"Generally, consulting does not involve the execution phase. Even if a good concept is finished, it is necessary to flexibly respond to various situations in the execution phase, but it was not possible to work there."And Inoue.As a result, he believes that "it can be said that it has developed a new business for the first time by actually creating a hardware product and turning the PDCA."So I chose the challenge of a business company that I could take responsibility until the end.But why did you choose JINS from many companies?I answered that question:
"Investment of hardware innovation is invested. Therefore, it requires corporate physical strength. In addition, there is a marketing sense and a technical connoisseur, and the owner company has a quick decision.Wrested, one of them was JINS "(Mr. Inoue)
JINS worked on the glasses -type wearable device "JINS MEME" and the membership solo working space "THINK LAB", and launched a new business from the zero with a team of internal and outside the company.In his own words, the mission is to nurture a focus other than the spindle's glasses business.In the case of Corona, he will work on a business strategy of the entire company as an executive officer to face the transformation of the main business glasses business.
Generally, it is a phase that will make the development of the business even further.However, Inoue chose a new challenge.In fact, it is said that this decision is also related to Corona.
"JINS is a manufacturing and retail business. With the sluggish sales in face -to -face due to corona, the promotion of DX and OMO has become an urgent management issue.I was assigned "(Mr. Inoue)
Inoue has an unforgettable event.It was when he was facilitating the Corona evil online conference.I was reflected on the monitor, and as a facilitator, I was firmly compiling the meeting."Inoue's facilitate the meeting will be united."However, Mr. Inoue himself did not come right.
"It's an important factor in choosing your life, how to be happy to be praised. I wanted you to praise the creation of a business with zero." (Inoue).
Thus, Inoue has taken a new challenge at Sun Asterisk.
SUN ASTERISK offers a comprehensive consulting that leads to new business and DX to success.Engineers who are responsible for service development are also in -house.
"The creation of a new business cannot be talked about without software. It is important to create services with value -creation phases and keep turning PDCA." (Inoue).
SUN ASTERISK is unique to providing an educational program to excellent engineers in Southeast Asia, such as Vietnam, and has solved its bottleneck.
"Creating value in new businesses requires human resources in three fields: technology, creative, and business. There are many engineers, creators, and business -based people who are in technology.I felt that if I participated in the new business, I would be able to do more interesting things if I participated here. "(Inoue)
There are two new businesses created by Inoue for eight years in JINS.At Sun Asterisk, he will be involved in the creation of more new businesses.
"In the creation of value and creating a new business, the second time will be" nose -hearted "than the first time.As a human being, I would like to find the theory of reproducibility by increasing the number of new business creation. "(Inoue).
Currently, many members are working in remote work at Sun Asterisk."The communication with Vietnamese engineers was remotely before Corona's evil. There is no way to gather in the office," says Inoue.The diversification of working styles has already been established.
In remote work, the performance of the computer used is also important.What Inoue particularly emphasizes is the low latency (delay).
"When you are driving your thoughts into text and whiteboard tools like MIRO, if you have a large latency, you will feel dull.If there is a lot of block noise, the thoughts will stop once and the performance will decrease. "(Inoue).
In that sense, we look forward to PCs that are based on the "Intel® EVO ™ VPRO® Platform", which clears the next -generation specifications necessary for the IT society and provide hardware support -type security functions and the latest remote management functions.It is said that it is.
"The next-generation specifications are adopted with microphones and cameras that meet a certain level or higher, and the communication speed is also supported, so online conferences are also comfortable. I am online.In the middle of the meeting, another work will be performed in parallel. The processing speed of CPU and GPU is fast, so I am grateful that there is little latency even if you do parallel processing "(Inoue).
Regarding the security function, it is said that it will help you create ideas.
"The criteria for security, including the protection of personal information, are increasing. In the first place, remote work that can work in various places can be established because of high security. Not only at home, but also in the satellite offices and cafes.Working in a good environment makes it easier to create non -continuous ideas like Serendipity. For that reason, high security is an important factor. "(Inoue).
This time, "Lenovo ThinkPad X1 Titanium" was used by Mr. Inoue, which is a computer that complies with "Intel® Evo ™ VPRO® Platform".Used titanium material, the thinnest in the keyboard integrated ThinkPad 11.5mm thin body.The impression of seeing the form says:
"I like the simple and minimal. I like the atmosphere of this computer. Also, I often explain the screen while showing the screen to others, so it is convenient to rotate the screen with 360 degrees hinge and use it like a tablet."(Mr. Inoue)
Of course, the point is not just the appearance.In terms of security, data encryption by security chips.Fingerprint authentication and face authentication with IR camera.Unique measures have been taken, such as preventing peeping from behind.In addition, at the remote conference, a clear voice and a clear video are realized by combining the Dolby Atmos® speaker system with the four upward microphones and high -definition cameras.In the network, we prepared a model that supports 5G and LTE for options.
The housing is equipped with a slot that can insert a 5g SIM card.
"With the increase in the remote work population, the line speed has increased even in the apartment where I live. In that sense, it is easy if the personal computer itself is compatible with 5G" (Mr. Inoue).
Inoue also believes that the choice of tools will change.
"I had estimated that if you set up an office in Tokyo, you would cost about 70,000 yen per employee, amortization costs, and commuting expenses. If you reduce the office with remote work, the cost will be reduced.In the future, the idea of investing in the employee's tools should be common. "(Inoue).
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