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Jeff Bezos's first book, Invent & Wander, was published.Tsutomu Horiuchi (Professor Tama University Graduate School) said, "The words of gem are included in everywhere, and I decided to extract them into book reviews, but then I have to quote this book.What is the content mentioned in each book, such as describing it as a matter of understanding (Honz 12/14)?From "Invent & Wander", which is packed with all of the ideas and behavioral principles of Bezos, we will open some of the preface by Walter Isakson.-The company established a company Jeff Bezos is a space trip that has been a dream since childhood.Bezos established a company called Blue Origin in 2000 in the suburbs of Seattle.It is the name of the company after the pale blue earth, which is the origin of humanity.Bezos had his fiction science fiction writer Neil Stevenson became an advisor to the company.They kneaded a ridiculous idea, such as a ridiculous novel idea, for example, launching a capsule into space using a device like a cow -pursuing whip.Ultimately, the reusable rocket was focused on."How is the situation different in 1960 and 2000?""The engine has improved, but the chemical rocket engine is still used. The difference is computer sensor, camera, software. There are no technologies that can solve vertical landing problems in 1960.However, it existed in 2000, "in March 2003, Bezos bought a vast farm in Texas to build a reusable rocket secretly.One of the shows of Christian Daben Port's "Besos VS Mask of the Space" is a scene where the helicopter crashed when Bezos searched for a candidate site with a helicopter.Brad Stone, a reporter and wrote the biography of Bezos, sent an email to Besos and asked for a comment, knowing the existence of Blue Origin.Although Bezos didn't want to speak anything yet, Stone thought clearly that the government's NASA ran too much to avoid risks and thought that development was stagnant.I denied."NASA is a national treasure, and it's a bit of a story that I'm dissatisfied with NASA," he wrote to Stone."I was interested in space because NASA, who was nothing but impressed me, who was 5 years old. Is there any other government agency that impresses a 5 -year -old?Is severe and very risky, but they continue to achieve great results. If a small space development company can achieve something, it will benefit NASA's business performance and development power.Because it is a good idea, the two -choice Bezos, two -choice, "giving up growth or going out to space", is not making money but will explore the universe as a evangelist."This is the most important job for me and has a strong belief," says Bezos.Bezos believed that the Earth was finite, and if the use of energy increased so much, this small planet resources would soon be depleted.Then the roads to take are limited.Do you give up economic growth for the survival of mankind, or explore places other than Earth and expand outside?"I want my grandson's grandson to use more energy per person than me," says Bezos."I don't want you to be a situation where you can apply for a population. I hope for a future where one trillion will be spent under the solar system, and there are 1,000 Einstein and 1,000 Mozart.I want you to exist, "but in less than 100 years, Besos fears that the earth will not be able to support the population and energy use."What happens? It's stagnant. The stagnation and freedom are not compatible." So Bezos came to think that he should start thinking about developing the new world now.Bezos says, "I can solve this problem by reducing the cost of space development using a resource."Blue Origin has focused on reducing the cost of space travel using reusable launches and engines.The New Chepard, named after the United States's first astronaut, Alan Shepherd, was the first rocket that was perpendicular to take off and flew into space and landed on the earth again.Moreover, it was the world's first reusable.New shepherds launched in West Texas have been developed as manned rockets from the beginning, and are being launched as a paid passenger rocket for the universe.In addition, research experiments for manned flights for universities, laboratory and NASA have been started."New Glenn", named after John Glen, who traveled around the world for the first time in the world, is steadily preparing corporate customers, NASA, and national security -related customers to space.In 2019, Bezos announced the concept of the Blue Moon Landing Machine.The company plans to sign a $ 500 million contract with NASA and develop a system that sends humanity to the moon again.In this project, Blue Origin is working with Lockheed Martin, Nodrop Graman and Drainer Research Institute.Apart from that, Bezos has also funded the search for collecting the F1 engine mounted on Saturn V rockets used in the Apollo Plan.(This manuscript is an excerpt from Jeff Bezos "Invent & Wander")
Walter Isakson/Miwa Seki