Adobe Max Japan 2019, held in Pacifico Yokohama on December 3, 2019 (Tuesday), is a Japanese version of the event in Los Angeles, USA from November 4 (Mon) to 6 (Wed).Despite the only day of the day, from the replay of the popular sessions of the US ADOBE MAX to the sessions unique to Japan, many participants from all over Japan.We will tell you the hot topic from this event that is more appropriate to call it a "festival" rather than a conference.
TEXT & PHOTO_ Koo Ando (EXA) / YUKIO Ando (EXA Corporation) Edit_ Hitomi Omura / Hitomi Komura (CGWORLD)
One of the highlights of Adobe Max, the latest information on each ADOBE product, announced the thanks to Japanese creators and the future development of Adobe products.
James McCridi / James McCready (President and CEO of Adobe Systems Co., Ltd.)
The first speaker was James McCready, President and CEO of Adobe Systems Co., Ltd.Macridi said that creativity is important and indispensable for everyone, and Adobe has been supporting Japanese creators for the past 20 years.
Recently, the difficulties and achievements of designers and artists have been featured in the TV drama "Left Ellen", and the Adobe series has appeared in the play.Also, don't touch the TV anime "Video Lab!] The work is made using Adobe Animate.Following such examples, the range of creativity has expanded more and more, and it has been an important thing in corporate interests."Through the improvement of many Adobe products, more efficient work and seamless collaboration are becoming possible."
Scott Belsky (Adobe Inc.Creative Cloud Executive Vice President and CPO)
The next step was Adobe Inc.Creative Cloud Executive Vice President and CPO (CPO) Scott Belsky.Creative (imagination) is a major characteristic of humans, and it is a human being to organize things, create collaboration, create the future with beauty and vision, and cut off the imagination that there is no limit.。
"What are the imagination? When you think so, there are various factors that hinder the creative, such as searching, organizing, and adjusting with stakeholders. Learn how to use the tools.It takes time, and "time" is the creative shackle. "In response to the issues, Adobe Creative Cloud offers services and tools from the perspective of "fast, powerful, high reliability, collaboration, and new expressions."
Secure the time that creators can use for creation.The tools are quick, and repeat work should be done automatically
One of the recent topics is that Adobe fonts can be installed and used on iOS.It is a major innovation that it can be used not only for Adobe tools but also in any application that supports custom fonts.
"In addition, creative ideas are born not only when they are heading to the desk, but also in various situations, and the iPad version of Photoshop, which is fundamentally rebuilt, has an environment where you can use it even on an airplane waiting time on a train.It is in place. "
In addition, as a challenge for new expressions, we develop tools for use in 3D, VR, AR, and e -commerce, and prepare various tutorials that can be learned from master photographers and front -line creators.It is said that there is.
Produced by Adobe Aero, setting a large number of birds fly in AR space
From the left of the photo, Mr. Jinjin Kamiya (Advisor's Digital Media Business Division, Managing Director of the Director of Director of the Division of the Division of the Digital Media Business), Scott Belsky, Michael Chao (Vice President of Apple Product Marketing)
In the question and answer session after the keynote speech, Belsky mentioned the correspondence of the mobile version of the app.He said, "I think that Adobe tools can be used quickly and easier, the device beyond the desktop PC, so that you can use it immediately from any device screen, and to collaborate with people working together.I did. "
In particular, regarding the correspondence to the iPad, "When trying to put Adobe products on the iPad, Apple requires a great deal of collaboration, and has cooperated so that the new features of Adobe can be installed on great Apple devices.I am very grateful for the support from Apple. "
In response to this, Apple's vice president, Michael Chao, Vice Product Marketing, who appeared in the keynote speech, said, "I'm happy to be able to come to Adobe Max as Apple. Various Adobe apps have been implemented on iPad.It is the result of 35 years of cooperation. "He said that using computers is also a creativity, and that we would like to continue to work together to go to the next stage with mobile computing.
Belsky says that the mission of the product team is "powerful but can be used by anyone."It is easy to start using it, there are many optional tools, so you can use it all, but the only beginners can see only the functions that are necessary.It's easy to start and easy to get started.For this reason, the iLLUSTRATOR of the iPad has been changed from the desktop version and there are some parts.Anyone who can use it and wants to express his creative can start with any product.He says that if it is difficult to use, we should continue to improve.
"The new version of Lightroom is also evolving, and anyone can start. One of the more users in Japan. New products are easy for anyone to use and can work professional.There is a product that you can do, you can do it. Compatibility with your desktop is also important, and all of these things are our vision. "
Currently, there are many product segments and are classified for photos and videos.He continues that they are important to be able to cooperate with each other."Most creative people use new uses that are unexpected with these products, regardless of their existing usage. ADOBE is responsible for making them possible."。
Subsequently, the topic moved to Adobe Sensei, an AI platform for Adobe."Most of the work of the designer is repeated. I think that such work is in the way of creativity, such as searching for images, taking masks, and such work.I thought it could be done by increasing the time to do something and reducing the work of repeated work. "
AI is also used in Stock Photos Service Adobe Stock, and he is thinking of using the world's best image search engine.The Lightroom's automatic correction function is also reflected in the correction of thousands of photographers as knowledge."There are various uses for AI, and cooperation with the iPad as a hardware is important. The use of AI has just begun."
Belsky says that the definition of the design is a small thing and thinks that it will make a big difference.Japan is a wonderful country that will give inspiration, and he wants to continue to hold Adobe Max in Japan.
In the venue, there are not only popular sessions that proceed simultaneously with multiple tracks, but also ADOBE goods sales corners, which are sold out in long rows, opening of creators like stalls, AR experience corner, graffiti corner by participants, and product introductions.The exhibitions such as the experience corner were also very substantial.
State of live painting
● Transparent display "Adobe Project Glasswing"
A touch screen type display that puts an actual object in a box -shaped display device and displays translucent or opaque digital content before that.A mechanism that can control the opaque of the display gradually by pixel by displaying the color display by switching the color display by switching the color display by switching the color display by switching the color display by switching the color.AR (extended reality) for creators and product advertisements that do not use glasses or goggles.
● Adobe Max Japan 2019 Sneak Preview
Pick up some of the latest technology introduced on Sneak Preview in the United States.These are currently under research and development, and it is undecided when these functions will appear in the actual product, but many people who saw the presentation have cheers and many have heard that they want it now.rice field.Again, I could see that the basic idea of the latest functions was "time saving".The features introduced are as follows.
Project Sweet Walk: Project Fine Line that can easily create character animation based on one image and audio: Not announced in the United States.Functions that cause line drawings from photos for Japanese manga artists and illustrators PROJECT about face: A mechanism that distinguishes fake images.If the photo is processed, you can identify the location if it has been modified. Project Stylish Frames: You can change the style of the video as a reference source.Painting -like videos can also be created
The Adobe Max 2020 will be held in Los Angeles, USA for three days from October 19 to 21.The schedule of Adobe Max Japan 2020 is undecided so far, but as Belsky has emphasized many times, it is very important to the Japanese and Japanese creators.It is expected to hold an event that will be successful.