The first thing that comes to mind is the reason why the "ANIMA brand" was created. Mr. Tsuji, an engineer at ANIMA who is also involved in the product development of Acoustune, said, "As you know, Acoustune's products start at about 30,000 yen at the lowest price, and the majority of the target demographics are male audiophiles. However, When I thought about the trend of wireless earphones, I felt a sense of urgency that women and young people should also be included.”
But there are a number of strong brands in the market, including Apple, Sony, and AVIOT, all offering casually priced true wireless. Mr. Tsuji says that he set his sights on “subculture” when he thought about differentiating himself from them.
As a result, we created the "Advent Voice function" that works in conjunction with the dedicated app "ANIMA Studio" and allows you to "change" the voice during operation, and the system guidance voice is distributed free of charge on the app. and platform functions such as selling for a fee.
In addition to sounds tuned by in-house engineers, the ANW01 also includes a "Persona Tune function" that allows you to enjoy "different sounds" by switching to sounds tuned by people outside the company.
ANW01Regarding the origin of the brand name "ANIMA", Mr. Tsuji said, "In addition to the meaning of animation-like anima, we put Eriko Nakamura's voice and TAKU INOUE's sound into the earphones." I chose the brand ANIMA from the image of putting the soul (anima in Latin) into things.” “What ANIMA is aiming for is a product that puts its soul into it, and at the same time it is more familiar and accessible, and at the same time, it is a product that is faithful to its basic performance.”
In order to keep the price close, you can't use Acoustune's own Milinks driver, which is expensive. Therefore, although it is not Milinks, we have developed a new CoClear diaphragm using a secret material that has characteristics close to it. This is a driver made without compromise, paying particular attention to parts such as magnets," says Tsuji.
Internal structure of ANW01. The second thing you can see from the left is not only the CoClear diaphragm body, but also the charging case is compactA compact earphone body that is easy for women to use. And the charging case is also short and easy to put in your pocket. It seems that he was particular about this size.
However, the smaller the product, the smaller the battery capacity that can be built in. Therefore, Mr. Tsuji said, ``We have thoroughly implemented battery management, such as automatically turning off the power after 15 minutes when not in use. ”, showing confidence in terms of usability.