On January 20th, Kubota held the New Year online event "GROUNDBREAKERS - To the future of Japanese agriculture -". Following 2021, it will be held for the second time.
At Kubota, we call those who continue to take on the challenge of farming facing the soil and crops "GROUNDBREAKERS". At this event, GROUNDBREAKERS farmers and farmers, people who work for companies and organizations related to agriculture, people who are interested in agriculture, etc. An event where you can find hints for future farm management. Positioned.
Kubota's President Yuichi Kitao said, "Even during the corona crisis, we are holding this event because we want to connect with farmers and help solve problems. Even in the midst of great adversity, we continue to move forward and support Japanese agriculture. GROUNDBREAKERS In order to become a company that will be chosen as a company that supports the challenges of Japan, we will sincerely face challenges and develop and provide solutions.We want to contribute to the realization of better agriculture and a better society together with everyone at GROUNDBREAKERS.Japanese food We will support the future.”
Since its founding in 1890, Kubota has continued to provide products and services indispensable to society in the fields of food, water and the environment. In 2021, we will announce our long-term vision "GMB (Global Major Brand) 2030", in which we aim to become a "platformer that supports life" that is committed to a prosperous society and the circulation of nature. there is
“The driving force behind Kubota is social issues and the thoughts of people who support local communities. Kubota's role is to create something that exceeds expectations by responding to the voices of people who are facing challenges, envisioning the future while facing a wall, and trying to move forward. With this spirit in mind, we are determined to create new innovations and contribute more to society for the planet 100 years from now," said President Kitao.
President Kitao said, "With the spirit of 'going because there are walls,' we will create new innovations and contribute more to society for the earth 100 years from now." The problem is that due to the decrease in the number of farmers and the aging of the population, there is a shortage of successors and workers. It is necessary to propose smart agriculture that utilizes data to realize profitable agriculture.I would like to think about the future of agriculture.” We are trying to build an agri-platform that connects them with IT.This will make it possible to deliver what you need, when you need it, and in the amount you need.Eliminate food loss and contribute to global environmental issues and carbon neutrality. I want to," he said.Furthermore, ``The focus of farm management is not on machines, but on how to grow crops and livestock. We would like to work with Kubota as a whole to think 'On Your Side' from the customer's point of view." Aiming to be a company.Aiming to be a "ground-based GAFA."Kubota was raised by Japanese farmers.Japanese agriculture is the most important foundation.Kubota's global development, procurement, and supply capabilities. We would like to use this to provide solutions to Japanese farmers.”
He said he wanted to eliminate food loss and contribute to global environmental issues and carbon neutralityIn addition, Masami Nagasawa, who has been a Kubota brand partner since 2017, appeared as a special guest. In light of the meaning of GROUNDBREAKERS (pioneers), "I am conscious of not stopping moving forward. Life continues even if I clear one thing. Not stopping walking is my My motto is: I want to boldly take on challenges that I haven't tackled before."
While mentioning the episode of driving Kubota's largest tractor in Germany during the filming of the commercial, he said, ``Just imagining a scene where a female farmer rides a large tractor and works in a dashing manner is cool. I also rode a self-driving tractor, but the sight of the tractor plowing the land without me having to drive it made me feel cute and even more futuristic.You can see the future in the commercial. It's set as a woman, but I feel that the future has already arrived."
He also said, "The existence of Kubota and GROUNDBREAKERS, which are thinking about supporting Japan's agriculture and rich food, is reassuring as a single consumer." I feel honored to be able to have food.I am full of gratitude for the efforts of farmers who support that rich food every day.I feel happy to be able to eat delicious rice, and I will continue to eat Japanese food. Please," he said.