● New release ● Hybrid instant camera “Cheki” “instax mini” that allows you to express the scene as you feel it with 100 different shooting effects

The top model of the "Cheki" instax series is now available in a classic design! A mini film "Stone Gray" that creates a sense of luxury with a solid frame design is also on sale at the same time.

FUJIFILM FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo, President / CEO: Sadaichi Goto) is a card as the top model of the instant camera instax series that allows you to enjoy printing immediately after taking a picture. The hybrid instant camera "Cheki" "instax mini Evo" (hereinafter "mini Evo") compatible with size mini format films will be released on December 3, 2021. The hybrid instant camera is equipped with digital technology, and because of the convenience of being able to shoot while looking at the LCD monitor on the back of the camera and select and print your favorite image, "instax mini LiPlay" is at the top of the list. It has been very well received all over the world. The "mini Evo" to be released this time is a hybrid instant camera with further evolved functions, operability, image quality, and applications. By freely combining various effects installed in the "mini Evo", you can realize "100 different shooting effects" and express the scene with cheki print as you feel it. In addition to the classic camera design with a luxurious feel, it is the first instax to be equipped with a lens dial, film dial, and print lever. You can select effects by dialing and pull the lever to print, pursuing the fun of creating works by analog operation. In addition, the mini film "STONE GRAY" will be released on the same day, which creates a sense of luxury with a heavy frame design that emphasizes metallic silver based on gray color, and further enhances the photographs taken with "mini Evo". increase. Since its launch in 1998, the instant camera "instax" series, which has long been popular in Japan under the nickname "Cheki," is a young generation in more than 100 countries around the world, including Europe, the United States, China, and Southeast Asia. It is used by many people, especially in the United States. Cheki is enjoyed all over the world not only as a printout of important moments on the spot, but also as a new communication tool that conveys feelings and as a self-expression tool. "mini Evo" is equipped with 10 types of lens effects such as "soft focus" and "light leakage" and 10 types of film effects such as "monochrome" and "retro". .. By freely combining lens effects and film effects, you can realize "100 different shooting effects" and express the scene with check print. In addition, by doubling the exposure density * 1 of the film, higher image quality is achieved. You can choose between "instax-Rich mode", which allows you to express colors more richly, and "instax-Natural mode", which allows you to enjoy a soft texture. The camera body adopts a luxurious classic design. Silver paint is added as an accent to give it a sophisticated appearance. Equipped with a lens dial, film dial, and print lever designed with attention to detail such as operation sound, you can enjoy analog-like operation. By using the smartphone app "instax mini Evo" * 2, you can greatly expand the way you enjoy your photos. With the "direct print function" that allows you to use the "mini Evo" as a smartphone printer, you can make your favorite photos taken with your smartphone into check prints. In addition, it is equipped with a "print image saving function" that allows you to save photos printed with "mini Evo" to your smartphone as images with an instax frame for the first time. By utilizing this function, you can easily share images with popular instax frames to SNS etc. Each person has a different perspective on the world that spreads in front of them, and even the same scenery may appear different depending on the emotions of the moment. In "mini Evo", "Show how you see the world" with the desire to maximize the expression of the moment by combining lens effects and film effects. With the message, we will make a big appeal centering on online, social media, and storefronts. In addition, as accessories for the "mini Evo", we will also release a black-colored camera case with a luxurious design and an "acrylic frame" that allows you to decorate your prints like a work. FUJIFILM will continue to expand the world of "instax," an instant photo system that allows you to enjoy printing immediately when you take a picture. * 1 Density when using organic EL in the camera to expose the image to film. * 2 Free app for Android devices and iPhones. It can be obtained from Google Play for Android devices and from the App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used under license from Aiphone Co., Ltd. 1. 1. Product name (1) Hybrid instant camera "Cheki" "instax mini Evo" (2) Mini format film "STONE GRAY" 2. Release date (1) Hybrid instant camera "Cheki" "instax mini Evo" December 3, 2021 (2) Mini format film "STONE GRAY" December 3, 2021 3. Price (1) and (2) are both open prices * Camera cases and acrylic frames are also open prices 4. Main features (1) "instax mini Evo" (1) Achieve "100 shooting effects" by combining lens effects and film effects Lens effects (10 types) such as "soft focus" and "light leakage" and "monochrome" Equipped with film effects (10 types) such as "Retro" and "Retro". By freely combining lens effects and film effects, you can achieve "100 different shooting effects" and express the scene with check print. (2) A 3.0-inch LCD monitor is mounted on the back of the camera where you can enjoy analog operations by installing dials and levers that are particular about the details of the shape and operation sound . You can shoot while looking at the screen and select and print your favorite image. In addition, we pursued the joy of creating works by analog operation with lens dials, film dials, and print levers that are particular about the details of shape and operation sound. (3) Adopting a high-class "classic design" for the camera body A classic body design that has a high-class feel and is accepted by a wide range of generations. As an accent, silver paint is added to the buttons and dial to create a sophisticated and luxurious body design. The design is easy to use for both vertical and horizontal shooting. (4) Achieves high-quality check prints High-quality check prints are achieved by doubling the exposure density of the film. Furthermore, in addition to the "instax-Natural mode" that allows you to enjoy the soft texture unique to Chekiprint, the "instax-Rich mode" that allows you to express rich colors is installed. ⑤ "Direct print function" that allows you to use the dedicated app "mini Evo" that expands the way you enjoy photos by linking with your smartphone as a smartphone printer, "remote function" that allows you to shoot even at a location away from the camera, and "mini" Equipped with various functions such as "print image save function" that allows you to save the image printed by "Evo" to your smartphone. With the "Print Image Save Function", you can easily share and enjoy popular images with instax frames. (2) Mini format film "STONE GRAY" -A solid frame design that creates a sense of luxury by making metallic silver stand out based on the gray color. -A film that can be used with all "instax mini" series that support the mini format.・ 10 pieces per pack. Five. Links related to instax ・ instax official website https://instax.jp/ ・ instax official Twitter https://twitter.com/FujifilmJP_ck ・ instax official Facebook https://www.facebook.com/FujifilmChekiJapan ・ instax official Instagram https: //instagram.com/cheki_instax/ For inquiries regarding this matter, please contact below. FUJIFILM Corporation Customer Communication Center TEL: 0570-04-1711 FUJIFILM Website http://fujifilm.com/jp/ja * The following is special information for media personnel only. Please refrain from disclosing information on personal SNS etc.

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3. ● New release ● Hybrid instant camera “Cheki” “instax mini” that allows you to express the scene as you feel it with 100 different shooting effects