On June 17th, Nestlé Japan launched an unmanned vending machine service "Food loss reduction box that makes everyone smile" with Minato, a venture that conducts food loss reduction business. , “Nescafe Harajuku” (Shibuya-ku, Tokyo) and other five locations nationwide.
<(From left) Kirarisu Hakodate, Shinjuku Post Office, Nescafe Harajuku, JR Gate Tower, Chugoku Electric Power Headquarters Box> "Food loss reduction box" is "Kirarisu Hakodate" (Hakodate City, Hokkaido), "Shinjuku Post Office" (Shinjuku Ward, Tokyo), "Nescafe Harajuku" (Shibuya Ward, Tokyo), "JR Gate Tower" (JR Nagoya Station, Nagoya City, Aichi Prefecture), and "Chugoku Electric Power Headquarters" (Hiroshima City, Hiroshima Prefecture). Nestlé chose the location because it thought it would be the best place to introduce it to a wide range of people.
After that, the purchaser goes to the specified box, reads the QR code printed on the box with a smartphone, and enters the one-time key to unlock the box and take out the purchased product. Items can be picked up within 15 days of purchase.
In order to increase consumer awareness, we decided to offer products from Nescafe products and KitKat, which are well-known for their own products. Bottled coffee and stick-type beverages are sold until one to two months before the expiration date. The price is kept at the same level as Nestlé's mail order for the purpose of reducing food loss.
Nestlé has the slogan "For individuals and families", "For the community" and "For the planet" as the reason for its existence. This service is part of the activities related to "For the Earth".