"Mask swell" becomes a new enemy!?"Creeping hair type by popular hairdresser" to eliminate troubles Corporate release corporate release |

Release issuance company: Panasonic

92 % of hairdressers are satisfied with their straight performance "Straight Iron Nano Care EH-HS0E" Panasonic Co., Ltd. conducts awareness of hair care for 100 women aged 20 to 40 years old suffering from curly hair. did. Through this survey, it has revealed that more than 60 % of women go to a beauty salon due to the effects of Corona, and the tendency of "Honmono -oriented" is increasing, increasing the time and cost of home care. In addition, it has been found that it has become a new problem of "mask swell" due to the moisture of the mask as a "curly hair problem" because it is a corona evil. Therefore, we talked to four popular hairdressers, a professional hair care professional, and gave me a lecture on the correct hair care point at home and the correct knowledge to keep my hair clean for each type of hair care type. ・ Survey contents: Survey on curly hair (awareness survey) ・ Survey period: May 6, 2021 -May 6, 2021 ・ Survey method: Internet survey / Survey target: 20 to 40 suffering from habit hair 100 women ■ Changes in Corona's evils also affect hair care? ! From the dry season, it will be time to suffer from rainy season rain and summer sweat. From this survey, there is also a melancholy voice saying, "You have to get up early in the morning to fix the undulating hair." In particular, one out of two people answered that "the number of times to go to a beauty salon is reduced." As a result, "hair straightening is unable to regularly apply (51).1 %), "I can't regularly apply a straight perm (31).1 %), "I can't go to cut (75).It seems that hair problems due to the unable to re -swells the hair or reducing the volume such as "0 %)" is increasing.The first place in such a situation in this situation is "I wear straight iron every day (62).5 %), 2nd place "Wrap hair with iron (43).Most of the people who continue to make steady efforts every day using straight iron and iron (curl iron), such as 8 %).Do you consume "real" and consumption?In addition, about 40 % of respondents answered that about 70 % of their time and cost had increased in their home hair care, and that the cost was increased by more than 5,000 yen per month.Now that you can't go out, you can see that some people have started to work on hair care at home with time and money for themselves.In this way, as I started to spend time and expenses at home, my feelings changed.When I asked a question about shopping while I spent more time at home, I said, "I started choosing something that is a little expensive and that can improve my worries (54)..0 %) "" "In addition, he said, "I spent money on things that are important for me, (31).The opinion that "1 %)" is also seen, and you can see that it has changed to a "real consumption tendency".■ Frequent hair troubles also change due to corona!?When I asked the habitual hair problem specifically, I said, "I immediately lose to the moisture (50)."0 %)" and "In the summer, my sweat is undulating (38).Not only the standard problem of 0 %), but also "I don't want to go out on rainy days (33).0 %), "I'm worried about the swell of my hair and always check it in the mirror (28).0 %), "I feel depressed because my bangs are not decided (29)."0 %)" I found that I was stressed psychologically. A new problem called "mask swell", which swells the hair around the face with the mask moisture, has become a manner for the catastrophe in the corona. Due to the impact, 16 % of people feel that the bangs will be swelled due to moisture when they are masking, and due to moisture caused by water vapor generated from the mask due to breathing. The "mask swell" that swells the hair has been added to the troubles of the hair. If you feel that your bangs are easy to fall off or the bangs have become even easier to swell since you have become a mask life, maybe the mask swell, which is caused by the mask moisture. Maybe. Increased demand for straight iron due to corona evil! ? However, one in three is not satisfied with the current straight iron! In this survey, I answered that 65 % use straight iron in hair care every morning as a countermeasure for a decrease in the frequency of going to a beauty salon. On the other hand, 44%of respondents said that "even if a straight iron is performed on a humid day," is 44%, and one in three people is not satisfied with the performance of the current straight iron. increase. ■ The “curly hair type by curse type” by four popular hairdressers has been added, so not only the moisture due to the rainy season and sweat, but also the troubles of “mask swell” has been added, so the troubles of curly hair are more severe. We will talk to four people, Chika Saito (freelance), Yoshiki Iwama (Relian Aoyama), Asahi Naito (AKAMEE), and Masaaki Kamo (Amble Luxe East Exit). did. Can you care correctly at home? The opinion that the dryness and damage of the hair is also concerned about "Corona's illness has reduced the frequency of visiting the store, but I have been asked about care at home through SNS. At home, I purchased care products on the web. It seems that you are taking care, but there are many customers who are getting worse than before. " For example, if you use a beauty salon exclusive product, you will buy shampoo at a nearby drugstore, your hair is very damaged, or you will start using an iron without having your hair. There are various causes because the ironing of the iron deteriorates and the hair has been burned too much for a long time. " However, it turned out that if only care at home would cause dryness and damage more than I thought. What type of hair is your curly hair? According to the point hairdresser of the curly hair type care, there are six types of curly hair. 1.Hair curly (strong curly hair) = Chiribiri Type 2.Waving hair (S -shaped swell, the most common hair for Japanese) = undulating type 3.Cyclothes (hairs are alternated between thin and thick parts) = Petit Petit type 4.Turnage hair (hairy hair with partially twisted hair one by one) = screw screw type 5.Hair hair (hair with smooth surface and positive cross section) = straight type 6.Soft hair (soft hair with thin hair and split ends) = Effective use of hair care products used for each type type and effective use of dryers! This time, we explained the following four types of recommended measures that can be countermeasures with straight iron. [4 types of hair that can not be countermeasures with straight iron] [Points of care common to all curly hair type] The point is how to use a comb! If you want to reduce the volume of the part of the face and the bee on the head, go forward with a comb before drying completely. It will be much better. Even after it is completely dry, it will be compact when cooled with a comb while cooling. Hair cream contains moisture and makes hair easier to spread when it evaporates, so it is recommended for hair care agents that are the best oils and are good for curly hair. Cuskle tends to fade quickly because the cuticle is not uniform. By using a straight iron that has a function to prepare the cuticle, the coloring is improved. "Mask swell" in the season when rain and sweat is concerned! What are the recommended moisture measures for curly hair? It is said that moisturizing is actually important for hair that is particularly concerned about moisture, especially in the coming season. Many people are wondering, "Humidity is high but moisturizing?", But if you can't control the moisture content of your hair well, you'll have a habit. It is necessary to "help control the amount of water" for moisturizing. Specifically, it is recommended to use a hypoallergenic shampoo containing an amino acid -based cleaning ingredient that does not contain parabens. I think hair care is compatible with hair oil using natural oil, such as jojoba oil and benivana oil sesame oil, is compatible with hazy hair. And when your hair is wet, the cuticle is loose and is vulnerable to friction, so be sure to dry it as soon as possible after moisturizing. The secret to realizing beautiful straight hair is 160 ° C or less! When using a straight iron to fix the hair, hitting the same place for a long time can lead to damage. The best time to hit the same place is about 3 seconds. Even if you pass it to the same place several times, keep it within 1 minute. If the habit cannot be extended for a long time, it is better to reduce the amount of hair sandwiched between the straight iron and try to extend the habit by passing it through. Also, in order to maintain beautiful hair, it is important to shorten the time to apply the straight iron, but the point is to set the temperature of the straight iron to 160 degrees or less. It is recommended because the color of the color is also improved. How to select the correct straight iron is one of the straight iron points, which is said to have high straight performance. If the degree of adhesion between the plate and the hair is high, the heat will be transmitted evenly to the hair, resulting in a beautiful straight in a short time. Conversely, if the adhesion is low, the hair does not hit the hair evenly and does not become a straight as expected, so the straight iron is applied many times at a high temperature, making the hair more likely to be damaged. ■ "Rain", "Sweat", "Mask swell" ... "Straight Iron Nano Care EH-HS0E" gained 94 % of the product experience questionnaire for 100 hairdressers "straight iron nanocare EH-HS0E", which is recognized by 100 hairdressers. The high satisfaction is 94 %, which is one of the performance required for straight irons, which is 94 %, and 90 % for hair care effects/damage, which is also high. In addition, comments such as "It is easy to slide and prevent too much heat in one place, so it can reduce damage to hair, and it is better to have a luster and look beautiful." It turns out that it is a home care item that I would like to recommend to customers as a hairdresser, such as "I think it is easy to apply tension and the general public can feel the effect when used for my own hair." I did it. ■ Product name: Straight iron nanocare EH-HS0E ■ Product Features: A special straight just one slip. The glossy straight hair continues until the night. The three temperature control functions and the 3D adhesion plate with a high -performance heater are added. Evolved plate cleaning that controls the hair to reduce the heat to the hair while reducing the friction to the cuticle. For beautiful straight hair with growing habit.・ Cutting Kurare with plenty of moisture content ・ Easy to use design, easy to use from the root to the tip of the hair ・ It is easy to make a straight makeup. 5 steps (about 130 ° C/155 ° C/170 ° C/185 ° C/200 ° C) Temperature adjustment * 10 hair bundles based on Panasonic evaluation standards Panasonic EH-HS9E is released in 2020. Comparison ⇒ "Straight Iron Nano Care EH-HS0E" site https: // Panasonic.JP/HAIR/PRODUCTS/HAIR_IRON/EH-HS0E.HTML Corporate Press Release To PRTIMES Top

* Prices, specifications, services, etc. of the products described in the news release are as of the date of announcement.Please note that it may be changed without notice.