Is it possible to monetize VR attractions --VR Zone, USJ, Joypolis's future image-Cnet Japan

　On November 16th, a talk session entitled "Learn from Pioneers -VR Attraction Edition" was held at "JAPAN VR Summit 2" jointly held by Glee and VR Consortium.He talked about the efforts and possibilities of "sensitive VR" in so -called location facilities.

　I was on stage as a Bandai Namco Entertainment AM Division Executive Producer Junichiro Koyama, who worked on the "VR Zone Project I Can" for a limited time until October, and Junichiro Koyama, the AM Division VR Content DevelopmentDivision manager Yukiharu Tamiya.Hiroyuki Nakajima, director of the You -S Jay Content Development Office, which runs the theme park "Universal Studios Japan" (USJ).Mr. Kazuhiko Hayami, director of the Sega Live Creation Director of the Sega Live Creation Director, which operates the theme park "Tokyo Joypolis".Mr. Kiyoshi Shinji, a journalist and director of TOKYO VR Startups, was a moderator.

How to aim for each three people's efforts, the introduction, and how to capture the results

　The first theme is the straight thing, "Is the profit rising in VR attractions?"Mr. Koyama mentioned that VR Zone was originally a research (experiment) facility for VR Entertainment content, and said, "The knowledge obtained there is a great value and profits."In fact, for about six months, all frames were filled with reservations every day.Mr. Tamiya said, "Sales were much higher than the original plan," but also added that labor costs were more than expected.

"VR Zone Project I Can" is open to the public-the knowledge of the experienced arcade game draws out

VR's knowledge that the director of Odaiba "VR Zone" talked about-should be appealing to "emotions" and think about "experience"

　In Tokyo Joypolis, the “ZERO LATENCY VR” attraction of “Freeperome VR”, which can move freely with multi -person and cables, has been introduced in July in July.According to Hayami, the reservation is quite strong, and there are more than twice as expected.However, he added, "Because it is in a facility called Tokyo Joypolis, it works well as a business."In fact, Tokyo Joypolis requires an admission fee, and a separate usage fee for ZERO LATENCY VR is also required.He said that it was a success in this fee system, including the use of users in the hall, and that it was very difficult in a single facility.

The pleasure of moving the VR space with your own feet and shooting a gun-Experience Tokyo Joypolis "ZERO LATENCY VR"

　The USJ operates the "Kyary Pamyu Pamyu XR Ride", which combines a head -mounted display (HMD) VR system and ride attractions.From January 2017, "Evangelion XR Ride" is scheduled to be operated for a limited time.Mr. Nakajima was operating as one of the many attractions in the USJ, so he said, "It is difficult to measure the effect by itself."I think it was successful. "

　In the planning of the VR ride attraction, Mr. Nakajima recalls, "I was wondering whether to launch Kyary Pamyu Pamyu or the latest technology called VR to the front."He said he was worried because the attractions in the theme park could have a simulated experience of the story and the world view, and in a sense that it was close to the experience obtained by VR.Furthermore, nowadays, high -end VR systems are starting to be sold for home use, and there is also a belief that the VR experience in the theme park is to use a large space that cannot be done in the house and experience it.Looking back.

　What I was conscious of in this project was "to incorporate entry users."Men with early adapters are interested in the latest technology like VR.On the other hand, USJ targets are different from women and families, but they are interested in VR but have no opportunity to experience, so they should provide a better form with the first experience.I thought.He led to the planning of VR content that pushed out the world view of Kyary Pamyu Pamyu, who is easily sympathetic and has a high affinity.

　By the way, the users of the attractions added that Kyary Pamyu Pamyu's fans were mostly half, and the rest was used by those who came to the USJ for other purposes.

　Regarding ZERO LATENCY VR, this system was developed by Zero Latency, a base in Australia, and this is the first official service version of Tokyo Joypolis in the world.Mr. Hayami recalls that the introduction of the first thing will lead to topicality and attracting customers.However, he explained that what was operated in the test version was a vast space and a long time enjoyed, so the space and time were replaced with a compact one.At first, he targeted the core users who were interested in VR, and said that word -of -mouth from there was spread to the general public.It is said that this flow was as intended.

Take the leadership of Freerome VR-the ambition of Zero Latency CEO

　In VR Zone, we developed activities that do not use IP (intellectual property) in the early days.Mr. Koyama said that it would be unknown whether the purpose was to visit or IP, and had stopped appealing to the fun of devices and equipment from the beginning.Mr. Tamiya also pointed out that he has shifted from the time when he is interested in the newness of VR to the time when he is required to play this because it is a VR.Mr. Koyama also says that it is not a device but a value of experience in order to turn people who are not interested in VR, but under the catch phrase "Well, turning up."It is said that "figure" was made into PV.

　Mr. Tamiya explains that the person who saw this catch phrase and PV was also wondering, "Is it true?"