A virtual solution for some eyeglass users.
There was one problem with trying on glasses. If you have poor eyesight and wear glasses, you can't see what you're wearing when you try them on. Therefore, JINS Co., Ltd., which develops the eyewear brand JINS, has started a new digital service.
I wondered if the power of digital technology could make eyeglasses more accessible.
We came to JINS Kichijoji store. Insanely local.
You can try the new service on the iPad in the store. One is "JINS BRAIN 2", in which AI proposes glasses that suit the person in a ranking format. It is an updated version of "JINS BRAIN" that appeared in 2016, and it has been refined more precisely.
If you measure your face in front of the iPad, various glasses will be recommended in a few seconds. It's so easy.
Square, round, oval, and other face shapes are displayed in graph format. "JINS BRAIN 2" seems to be able to read the contours of the face with a high degree of accuracy, so I tried it several times with the same results.
This is the measurement data of the editorial department, Sasaki. The shape of the graph is completely different!
Recommended glasses are displayed based on the measurement data, and you can try them on on your iPad like a virtual try-on. You can change the type of glasses, the color of the frame, and even the color and reflection of the lenses. In particular, tinted lenses are difficult to try with actual glasses, so it's good to be able to easily try them in a virtual setting.
And there is the best glasses shop. The problem is that you can't see what you're trying on.
Usually like this, I often don't know how I'm trying on until I get close to the mirror. When this happens, it becomes difficult to grasp the atmosphere of the whole body, and on the other hand, it is not possible to try on glasses over the glasses you are currently using.
However, this "JINS BRAIN2" has solved some of these eyewear users. The "MEGANE on MEGANE" function that allows you to try on virtual clothes while wearing glasses has been implemented!
You can try on glasses virtually on your iPad while wearing your regular glasses. Then, only the virtual glasses are displayed on the iPad, and the glasses that are actually worn are erased. Technically, it is said that the skin color around the glasses is extracted and the glasses are erased, but isn't this amazing?
Alternatively, if you find eyeglasses that you are interested in in the store, you can read them on your iPad and try them on virtually. It will greatly change the experience of trying on glasses for glasses users.
You can also bring your favorite glasses to your smartphone. Scan the QR code to jump to the JINS online site and add the read glasses to your favorites. In addition, virtual fitting using a smartphone camera is also possible (the smartphone version does not support MEGANE on MEGANE).
Another feature is the "shelf NAVI" that allows you to check in detail where the glasses are located in the store. I like the glasses I tried on at "JINS BRAIN2", so I want to try them on. But I don't know where it is in the store, and I don't even ask the clerk...
You can even check where your glasses are on your iPad. These days, when people want to avoid contact with other people, it is really smart to be able to complete everything from trying on clothes to checking the actual machine by yourself.
Also, before you visit the store, you can research the glasses you are interested in from your home PC or smartphone and check where the nearest store has the glasses you want. Check the JINS website on your smartphone → Virtually try on the glasses you are interested in using your smartphone camera → Check where they are in the store. This is also very smart.
Since there are many glasses with similar designs, it is quite difficult to find the glasses you want while walking around the store. In such a case, if you use "Tana NAVI", you will not have to worry about glasses. It also reduces contact times.
In recent years, every company is looking for ways to connect online and physical stores, such as DX and OMO. This JINS digital service is also a part of OMO (Online Merges with Offline), but I was impressed by how they are trying to seamlessly perform very basic tasks such as finding eyeglasses that suit you and trying on eyeglasses for eyeglass users.
Personally, I don't buy a lot of clothes thanks to telework, so I'd like to change my mood with glasses. The sun was harsh this summer, so I'm worried about colored lenses, and I want to enjoy wearing glasses more freely. Let's use AI to find out what kind of glasses look good on you.
Source: JINS Holdings Inc.