Facebook, introduction of VR advertising tests on "Oculus" device

The virtual reality (VR) has been generally an experience without ads.But the change may come soon.Facebook is planning to distribute advertisements to VR apps and games, and is about to begin some experimental introductions.How far it is expanded has not been revealed at this time.

In May, he said he would start an advertising test with the "Oculus" mobile app.It is said that developers will provide new means to show their VR applications.According to Facebook, what we revealed this time is the next stage of the test.At this time, advertisements are displayed in a few VR games and apps.

According to Facebook's first example, ads seem to be incorporated into VR Experience.First, advertisements will be displayed in "Blaston" of Resolution Games.

Facebook seems to be one of the ways to bring advertisements in VR as one of the new ways to bring a new source of revenue to apps, games, and Facebook.There may also be one aspect of compensating for Facebook's VR hardware at a relatively low price.

Facebook said, "At the moment, it will be a few apps tests. Check what this test will look like, incorporate feedback from developers and communities, and the entire Oculus Platform, and Oculus mobile apps.Details will be clarified for times when it may be provided widespread. We will also provide guidance to companies and developers who are interested in advertising in Oculus. "

The transition to advertisements may be a step toward the future experience using expansion reality (AR) content and AR glasses, which Facebook Reality Labs looks at.This is likely to be an ecosystem that focuses on the real world overlay and e -commerce.

This article edited by Asahi Interactive for an article from overseas RED VENTURES for Japan.