Pan Pacific International Holdings (PPIH) announced on February 24 that Don Quixote's private brand (PB) will be renewed in February.
Regarding this renewal, the company said, "Passion prices are not the" private brand ", not the brand that is developed in the company, that is, the PB, in order to pursue customer excitement and excitement.To change to "People Brand", which makes products with customers, we will declare the people here. "
In addition, the new logo mark is a design that conveys a strong impact and a signboard product of Don Quijote by integrating the initials of the Don Quijote logo "de" and "passion price".I did. "He also explains, "By putting" de "on the head, it also shows the intention of developing products with a passion beyond the degree."
As an example of a new product, the company plans to launch a "Ariyable Approximately Changent Wireless Headphone integrated VR Goggle" from late February.Compatible smartphone size is 4.7-6.Type 2.It can be used even if you wear glasses.The price is 3,980 yen (excluding tax).
In addition, "Ah, Approximately Changs Air Bed Single" (3,990 yen excluding tax, released in late March), "Afinous amount of heat prices large garlic too much spicy pepperoncino garlic 6 times" "Your value -heating price price large arabiata15 times spiciness (188 yen for tax, released in April), "Passion Price Vinegar Jelly acerola" and "Passion Price Vinegar Jelly Cite Warther" (99 yen each excluding tax, released in late March).。
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