Tokyu announced on December 16 that Tokyu Marine & Nichido Fire Insurance, Link and Communication (LC) and demonstration experiments to support residents along the Tokyu Line will begin on December 20.
In this experiment, we use the AI health app "Caromama Plus" provided by LC.Lives along the Tokyu Line, TOKYU POINT and Tokyu Cards are targeted for about 400 members of his e -mail magazine members.The experiment period is from December 20, 2021 to March 20, 2022.
In the experiment, a diet course of the app is provided free of charge to those who have applied in advance.Recording daily meals and exercise will receive advice in real time and promote behavioral change.
In addition, according to the usage status of the app, the point service "TOKYU POINT" that can be stored and uses at Tokyu Group and member stores nationwide will be given to support the achievement of each participant.
We will verify the hypothesis that providing solutions such as the exercise program of the Tokyu Sports System will make it easier to lead to results, and verify whether the incentives with Tokyo Point will promote the behavior of participants in health management.
In addition, the participants of the experiment will provide Tokyo Maritime Nichido insurance, which compensates for injuries such as fractures and new colonavirus infections in order to create an environment where they can exercise with peace of mind.
After the experiment, the various data obtained in the experiment will be verified, and the second demonstration experiment centered on three companies will be conducted in the spring of 2022.
In the second bullet, we recommend the exercise program brushed up based on the results of the experiment and the ingredients that contain recommended nutrients, and support the health of the target person from both food and exercise.
In the future, three companies will verify business models, including cooperation with various services provided along the Tokyu Line, guidance on activities, and promoting use.The company will consider developing and providing new health management services.