Showdown with iPhone13! "the most powerful smartphone in Cinema Photography" is the reason given by Xia Aomei (Manabee News)-Yahoo! Journalism

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Shaomi's Xiaomi 11T is also available in Japan.

From September 24th, 2021, the iPhone 13 series will be sold worldwide. A big highlight is a "cinema mode", which allows you to manipulate blurring freely in the video and easily shoot films like movies. While smartphone companies are racing to improve camera performance, Apple is trying to stay ahead of other companies in video capabilities. [picture] you can only zoom in on the background, magic zoom, etc., and you can happily shoot videos. On the other hand, Shaomi released the "Xiaomi 11T" series 2 on the second day of iPhone13 release on September 15. These models that become Shaomi's flagship smartphones are actually aware of the same features as the iPhone13. Xiaomi 11T is also planned to go on sale in Japan, with great expectations. The biggest feature of Xiaomi 11T is to enhance the function of video shooting. The slogan "Cinemagic" is used in the product introduction of Xiaomi 11T. Shaomi's camera, which uses the industry's first 100, 8 million pixels, already has recognized performance, but has finally begun to focus on video. Xiaomi 11T has two models for each chipset. Xiaomi 11T Pro with Qualcomm Snapdragon 888+ costs 649 euros (about 84,000 yen), while Xiaomi 11T with media technology company Dimensity1200 starts at 499 euros (65,000 yen). The performance outside the chipset is the same and equipped with the same camera. This time Shaomi made two models separately, which is thought to be affected by the recent shortage of semiconductors. In this case, the camera performance will not be changed with the "Pro" and "Muji" models like other manufacturers, because Xia Ogilvy believes that it wants to provide the best cinema experience. The video performance of smartphones is where all manufacturers are making efforts, but in the product introduction, most of them focus on the quality of the photos. Shaomi has introduced most of the functions of Xiaomi 11T into video, because the photos can be taken beautifully. The moving image performance of the Xiaomi 11T includes magic zoom, which can only zoom the background, stop the time freeze of some objects during video shooting, and use telephoto lenses to shoot short-distance moving images. and the ability to orient the microphone to a specific object during shooting. Although there is no movie mode like iPhone13, there are many features that other smartphones don't have. When shooting video, you will worry about the loss of battery. Xiaomi 11T 10-minute charge can play 7 hours of video, 11 hours of phone calls, 5 hours of navigation, 2 hours of video shooting (1080p). It shows that even a short gap time can be fully recharged. Why Shaomi stepped up video shooting on the Xiaomi 11T, which is why it is difficult to distinguish itself from other companies by relying solely on the performance of steel cameras. Two years ago, in 2019, Shaomi installed a 8 million-pixel camera on a smartphone for the first time in the world. The whole world was surprised at that time. But two years later, 100-megapixel cameras are no longer new. In addition, although the adoption of 8 million pixel cameras stays with some manufacturers such as Samsung and Motorola, others are moving in the direction of improving multi-camera performance, such as the "Find X3 Pro" of the OPPO with two 50 million pixel cameras. Shaomi overtook Apple to become the second largest smartphone market share in the second quarter of 2021. Although Apple's shipments will decline in each year before Apple's new product launch in the second quarter, it is not far behind the No. 1 Samsung, making it seem that Shaomi's first global market share will become a reality. That said, the same smartphone development policy as in the past is difficult to distinguish from other companies, and may be surpassed by other manufacturers because of "comprehensive performance" rather than the number of pixels of the camera. Nowadays, not only short films such as YouTube,TikTok are also very popular. In addition, smart phone cameras can also take beautiful pictures if they are already the top models of various companies. Apple has adopted the movie mode because smartphone cameras will attach importance to video in the future. Xia Omei also wants to face such a "post-still painting" era, by taking the lead in other companies to enrich animation features, to give consumers the impression that "when it comes to movies, Shaomi". Far from surpassing Apple, it must be considering surpassing Samsung to become the No. 1 manufacturer in global market share.

Yamagan Kang Hong.