If you notice, it's already September. In other words, it's the season when the new iPhone is announced. Apple held an online recital on September 14th (US time), just as it did for the past year and a half. Live stream from Cupertino, Calif.'S headquarters, nicknamed "Spaceship" (Apple has postponed employee return to office until next year, so these remote presentations will continue for some time. ).
In addition to the four "iPhones", the new products announced by Apple are various gadgets such as the "Apple Watch" and the full-screen "iPad mini." It also keeps you up to date on the growing service sector and software.
Let's take a look at some of the products Apple has announced at this event.
First, the iPhone 13 comes in four models. The lineup ranges from the low-priced iPhone 13 mini with a 5.4-inch display to the 6.7-inch iPhone 13 Pro Max, which is packed with the latest features. In terms of design, the visual difference from the old model is slight, and the infamous notch (the bulge at the top of the display) is slightly smaller.
Related article: The iPhone 13 series has evolved into a dimension where you can shoot movies that look like movies.
The mounted chip has been revamped to become Apple's original "A15 Bionic". This will allow features such as "Live Text" that automatically recognizes text from images, advanced map animation, and camera recognition of plants and animals to be processed on the device without the help of the cloud.
Also, there are more storage capacity options. The cheapest model is 128GB, and the iPhone 13 Pro and Pro Max offer a terabyte of capacity.
The details of the iPhone 13 will be introduced later in another article. Prices start at $ 699 for the small model iPhone 13 mini (¥ 86,800 in Japan), $ 799 for the regular model iPhone 13 (¥ 98,800 in Japan), and $ 999 for the iPhone 13 Pro (¥ 122,800 in Japan). The iPhone 13 Pro Max starts at $ 1,099 (¥ 134,800 in Japan). Reservations will be accepted on September 17th (21:00 on the same day in Japan), and all models will be released on September 24th.
At this event, Apple just briefly touched on the privacy-related features of the new iPhone. The company has postponed the introduction of the ability to detect child sexual abuse images (child pornographic images) stored in iCloud, but probably wanted to avoid getting caught up in the controversy over scanning these photos. ..
Perhaps the most surprising thing about this announcement is the "cinematic mode," which is a new addition to iPhone video shooting. This is a feature of the video version of portrait mode that automatically changes the focus position and blurs the background. And with the iPhone 13 Pro and Pro Max, you can adjust the depth of field and focus even after shooting. It also supports shooting in Apple's original high-quality format "ProRes".