Communication project "Honda Heart" with King & Prince as messenger. The second TV commercial "Honda Heart Honda's Thoughts" featuring Ren Nagase will be aired from February 28th (Monday).
Honda Motor Co., Ltd. has a total of 5 episodes (February 22), including the new TV CM "Honda Heart Honda's Thoughts" in which King & Prince Ren Nagase and Yuta Jinguji, who are the messengers of the communication project "Honda Heart", will appear. Created (including "Let's love the difficult problems of Honda Heart") aired from. From February 28th (Monday), the second CM "Honda Heart Honda's Thoughts" featuring Nagase will be aired, and the "Honda Heart" official website and Honda official YouTube channel will also have a web related to the new CM. The videos will be released one after another. In this TV commercial, which is the second project, Honda will take on the challenge of achieving "carbon neutral" under the declaration "By 2050, Honda will reduce CO2 emissions of all activities to virtually zero." , King & Prince members will visit the research and development research institute, and through real interviews and dialogues with engineers, we will send Honda's thoughts to the world as a message. Nagase, who appears as a messenger, drives with Honda R & D President Otsu on a test course that normally does not allow cameras to enter, and has a dialogue on the course. The expression of Nagase who listens with a serious expression to the story of President Otsu who talks about Honda's efforts is also a highlight. In addition, in order to shoot Nagase's "elementary" reaction, it seems that it was done in a situation where there was no script and no rehearsal at the time of shooting, "everything is ad lib", and I was interested when a professional talk came out from a Honda engineer. It seems that he asks questions in a hurry. It is said that the video was thoroughly focused on quality and liveliness, and by turning the three cameras for a long time at the same time, Nagase enjoyed talking with the engineer and took various experiences uncut. In the scene where "Honda e" of "Honda Heart Honda's Thoughts" is run on the test course, President Otsu increased the speed to 150 km / h, which caused a happening that the shooting vehicle could not follow, Nagase in the passenger seat. It seems that there was also one act that showed a slightly tight smile. In addition, Nagase's shooting costume is the same as the CM of the previous series, wearing a uniform with a jumpsuit-shaped logo that Honda employees actually use in their daily work. She put her sleeves on the jumpsuit, which she hadn't seen in about half a year, and she turned to the front of the camera with a big smile, even though she looked tighter than usual. In addition, after this TV commercial is broadcast, TV commercials and WEB videos with 3 themes will be released in sequence. Nagase and Jinguji will introduce various experiences in places where cameras are rarely accessible, such as a research facility for algae that absorbs CO2 and can be used as fuel. Nagase who catches the strong wind generated by the huge propeller in the wind tunnel experimental facility with his whole body, Jinguji who enjoys driving an electric scooter, and the two people who listen seriously to the story of the engineer who talks about Honda's efforts Also pay attention to the facial expression.
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