"Polaroid" is the first instant camera released by Polaroid in the latter half of the 1930s as a "camera that allows you to develop the photos you have taken on the spot".
Instant cameras sold by Polaroid are called "Polaroid cameras", and other instant cameras are named by each manufacturer.
One of the popular reasons for shooting with a Polaroid is that you can shoot with an “analog feel unique to Polaroid” and an “artistic atmosphere” that cannot be obtained with other cameras.
In addition to being able to take pictures with the unique taste of film, it is said that the fashionable appearance of film is also the reason for the resurgence.
Polaroid OneStep 2 Viewfinder i-Type Camera ￥19,000/ Polaroid Originals
“Polaroid Originals” introduced this time started as a wholesaler of instant film for Polaroid cameras and restored vintage cameras in September 2017, the 80th anniversary of Polaroid.
Two new instant analog cameras from the "Polaroid Originals" are now available.
The “OneStep 2” and “OneStep +” were inspired by the original product “OneStep” that was born in 1977. It is an analog instant camera that has been updated to the present age while inheriting the symbolic original square format analog instant photo.
Left: Polaroid OneStep 2 Viewfinder i-Type Camera ¥19,000 / Polaroid Originals Right: Film (color) ¥2,700, (monochrome) ¥2,700
Since it is very simple to use, it is easy to use even for beginners, and can be said to be the origin of Polaroid cameras. The retro form and design will blend in with your interior, and it's nice just to put it in your room.
Equipped with a high-quality lens and a powerful flash, it is equipped with a long-lasting USB rechargeable battery. Ready for shooting in any environment, from short trips to long trips. And above all, I'm happy that it's easy to use right out of the box!
Polaroid OneStep+ ¥22,680 / Polaroid Originals
"OneStep+" has been updated to modern times while maintaining its retro form. Wirelessly connect to the Polaroid Originals app via Bluetooth® connectivity for six creative shooting modes, including long and multiple exposures. Portrait lenses allow you to get closer to your subject. Powerful flash and long-lasting rechargeable battery let you shoot anytime, anywhere.
A modern instant camera full of functions that expand the shooting scene while keeping the retro body.
Would you like to enjoy more of the charm of photography while enjoying the link between the analog feeling and the latest functions?
Contact: Polaroid Originals Japan
TEL: 03-5413-7175
WEB: Polaroid Originals
photograph: Kimyongduck
styling: Rina Taruyama
text: Mikiko Akiyama
From "PeLuLu"'s popular project "Meihin Zukan"