"Brazil" Column "The history of Japanese music exchange that nobody wrote" No.5 = Nikkei Star BUBBY = Hideori Sakao, which disappeared like a meteor

Nikkei Diva that Brazilian record companies noticed

Bobby when appearing on TV in the late 1960s (provided by the person)

　50 years ago, Kanebo Brazil President Santo Nobu (Chairman of the 4th Brazilian Brazilian Cultural Association) said, "Japanese newspapers blended into Brazilian society and in all fields, from the Minister to Criminals. Although it has entered, why are you not in the actress or model industry? " "Even if there are many Japanese -Americans in Brazil, it is only one percent of the total population. It would be difficult for an Asian appearance to be an idol." At that time, Japan achieved a stunning post -war reconstruction, became a world -known entity in the Shinkansen laying, holding the Tokyo Olympics, and the manufacturing of transformers, and the production of Braziles. Most of the million Japanese in Brazil are in the middle class and have high purchasing power. Brazilian record company RGE determines the Japanese society as a good market. I planned to raise a Japanese diva. Hayashi Oolga, an amateur singer who sang at a radio club in Marilia, Sao Paulo, was a rural girl from a nearby Pompeia City and aiming to be a singer since childhood. Rge, who noticed her singing and good looks, scouted her and made her debut in 1967 under her stage name Bubby. RGE made a major advertising, such as having Bubby appearing on Roberto Carlos' popular TV music programs and co -starring with the top band "Male Increabace" at the time, but the sales of records were not good. By the way, the name BUBBY is said to be the name of her named American singer, actress, Kit, known for its hit song "Uskudara" in Japan.

Did you make a mistake in marketing even though you are talented?

Buby of the RGE era

　The cause of the sluggish sales was that the RGE production staff was incorrectly marketing because no one was familiar with the popular music situation in the Japanese society.At that time, the Brazilian Japanese society was a time when enka records were still preferred, regardless of age or gender.BUBBY has been singing Portuguese songs in Portuguese in the popular rock and pop group sounds that have gained popularity of young people around the world since the Beatles.The following year, RGE recorded the second record in the arrangement of the famous Portinho Orchestra, with the expectation of the second record, but the song was not appropriate and the results were disappointing.

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